Mixed reality concept · Machine test for Woongdoody / Infosys ®

Virtual travel has become visually rich and emotionally empty. People can see a temple in 360°, but they can't tell whether it's real, staged, or culturally accurate, and there's no one there to ask.

Voya is a concept for a mixed reality platform built around local people. Live and recorded guides lead each journey, cultural context sits inside the experience, and users can tip guides or buy from local makers. It's designed for people who can't travel easily, whether because of age, cost or time, and need guidance more than features.

This was a solo, time-boxed machine test for Woongdoody / Infosys. There was no time for user interviews, so the research is a set of hypotheses rather than findings. The work focuses on the experience vision: how discovery, a live guide and immersion could come together in a VR-first interface.

Ayruz is a modern growth marketing agency focused on helping businesses scale through performance marketing, branding, and digital transformation. I led the complete brand identity design and UI/UX design for the Ayruz website, crafting a visually compelling digital experience that reflects the company's innovative approach to growth. From defining the visual language and typography to designing intuitive user journeys, every element was created to strengthen the brand's credibility while maximizing engagement and conversion.

The website was designed with a user-first approach, combining clean aesthetics with strategic UX principles to communicate Ayruz's end-to-end marketing services effectively. The interface features bold typography, immersive visuals, streamlined navigation, and conversion-focused layouts that guide visitors seamlessly through the platform. Every section was optimized for usability, accessibility, and responsiveness, ensuring a consistent experience across desktop, tablet, and mobile devices.

This branding and UI/UX project demonstrates my expertise in branding, website design, UX strategy, interaction design, and conversion-focused digital experiences. By aligning Ayruz's brand identity with modern design trends and business objectives, the project delivers a high-performance website that enhances user engagement, reinforces brand trust, and supports long-term business growth. This case study showcases my ability to create scalable digital products that balance aesthetics, functionality, and measurable business impact.