Design Blogs
Movement-first commerce: shopping by activity, not SKU
E-commerce
Designing for the thumb: mobile navigation that holds up
UX
Choosing a typeface for an editorial brand
Typography
Grids that breathe: building a layout system from one column
DesignMovement-first commerce: shopping by activity, not SKU
E-commerceMost stores are organised the way the warehouse is. Organising around what people actually do changes how they browse, compare and choose.
Designing for the thumb: mobile navigation that holds up
UXMost phone use is one-handed. Navigation that respects the reach of a thumb feels effortless; navigation that ignores it feels like work.
Choosing a typeface for an editorial brand
TypographyA typeface sets the tone before a single word is read. Here is how I narrow the choice for brands that want to feel considered rather than loud.
A brand is a set of decisions, not a logo
BrandingThe logo is the most visible part of a brand and the least important. What people remember is how every touchpoint behaves.
Whitespace is not empty
DesignSpace is the cheapest material a designer has and the one clients most often ask to fill. Used well, it does more work than any graphic.
Motion with a reason: transitions that explain
MotionGood interface motion is not decoration. It shows where something came from, where it went, and what changed.
When 3D earns its place on a product page
3DInteractive 3D can show what photos cannot. It can also add weight, delay and distraction. The test is whether it answers a real question.
Product listing pages: filters people actually use
UXA listing page with forty filters looks thorough and helps nobody. The useful ones are fewer, specific to the category, and visible when they matter.