CRO

Your conversion rate is the share of visitors who do what you hoped: buy, book, sign up or get in touch. CRO is the work of raising it, not with tricks or pressure, but by removing what gets in the way.

Most stores and sites lose people for ordinary reasons: a product page that does not answer the obvious question, a filter that hides the right size, a checkout that asks for an account, a form that fails on a phone. Each one is small. Together they are often the difference between a site that pays for itself and one that does not.

Many CRO programmes test button colours. The bigger gains come from understanding the decision a customer is trying to make and designing the page around it: what they need to see, in what order, and what reassures them enough to act.

That is design work, backed by data. I combine analytics, session recordings and customer research with the UX and ecommerce design I do every day, so recommendations come with designed solutions, not just a list of problems.

Product listing pages#

How people browse and narrow down: categories, filters, sorting, and whether the grid shows enough to choose from.

Product detail pages#

Images, price, variants, delivery and returns, reviews and size guidance. The page has to answer every question a customer would ask in a shop.

Cart and checkout#

Guest checkout, payment options, delivery costs shown early, error handling and trust at the moment of paying.

Mobile experience#

Most traffic and most drop-off happens on phones. Tap targets, form inputs, page speed and sticky actions get special attention.

Every recommendation is tied to a number we can watch. Where traffic allows, changes are A/B tested so we know what worked. Where it does not, we roll out in stages and compare before and after. You get a clear record of what changed, why, and what it did.